How to CRUSH Your Goals

Let’s face it—anybody can SET a goal, but actually ACHIEVING those goals can sometimes be a different story. Here’s how to CRUSH your goals, every time.

Let’s face it—anybody can SET a goal.

But actually following through and ACHIEVING that goal, or actually CRUSHING that goal and making it a reality?

Well, that’s a different story.

The reality is that most people are much, MUCH better at setting goals than they are at actually achieving them. It’s easy to think about all those things you’d like to do someday, or even to make a list of all the things you’d like to do this year or this month.

But how do you make sure that those distant dreams and far off goals become a reality?

You need a plan.

And that is where Goal Crushing® comes in. Goal Crushing uses our simple, easy-to-follow CRUSH IT™ formula to bring your goals to life. It’s not just about making a list, it is about making a plan. One that you can’t help but follow through on. One that is designed to help you crush it, every single time.

How to CRUSH Your Goals

C-R-U-S-H-I-T—Crush It. That’s all you have to remember.

When you're setting goals remember: C-R-U-S-H I-T. This will help you to write out your goals in a clear, easy to follow plan.

C: Claim Your Target

The C stands for CLAIM YOUR TARGET. This is where you determine what you are aiming for. Because here’s the thing that I know to be true—if you aim at NOTHING, you will hit it every single time. You need to have something to shoot for, preferably something BIG to shoot for. Something that is possibly so big, it scares you a little bit.

When it comes to achieving—and crushing—your goals, daring to think BIG is probably the single most important thing you can do, so try not to limit yourself, or to let those limiting beliefs stand in the way of what COULD be possible. It takes just as much effort to shoot for a lower target, so why not go big and aim high? Even if you fall short, you’ll still be better off than if you choose a small goal.

R: Refine Your Objective

Next comes R—REFINE YOUR OBJECTIVE. When you claim your target, it’s okay to be a little vague. Remember—you are thinking big. But then you need to hone in and determine, in no uncertain terms, exactly what you want. So let’s say your target is to get in the best shape of your life, but what does that really mean? Well it might mean deciding that you are going to run a 5k, because you know that you will have to start getting in great shape to actually run that 5k and not die.

You are refining your objective and making it real. But you need to make it even MORE real.

U: Understand Your Motivation

And that’s where the U comes in—UNDERSTAND YOUR MOTIVATION. It might seem like a small thing, or even an unimportant detail, but the reality is that getting crystal clear about your WHY is probably the single most important part of actually achieving—and crushing—your goals.

And it is the place where people most often go wrong.

You see, understanding the WHY behind what we are aiming for is the thing that will keep us going when the things get tough. It’s the heart and soul of what we do. It’s the thing that makes the discomfort, the pain, and the frustration of accomplishing something worth all the struggle.

And if we are not clear about WHY we want to make something happen, it will be all too easy to give up or to get distracted.

According to Charles Duhigg, author the book “Smarter, Better, Faster,” the best way to keep ourselves motivated is to take control of our choices, and to see them as affirmations of our values. We need to be able to connect our small tasks to our larger aspirations.

In other words, we need to remember and understand our WHY every step of the way. If we forget our why, we might start to look at our goal as an obligation that someone else is putting on us, rather than a choice we are making for ourselves. And when that happens, we will lose motivation and that thing we are aiming for will never happen.

Of course while understanding our motivation is a critically important piece of crushing our goals, knowing our why is just the beginning.

You see, we still have to GET THERE.

Your Living Well Planner will help you set your monthly goals using the Crush It system.

S: Step It Out

And that is where our S comes in—we need to STEP IT OUT.

This is where we get super practical and actually create a concrete plan for how we are going to achieve this goal of ours and actually make it happen. You see, it is not enough to want this goal in theory—we need to have a clear path for getting there. What are the steps you are going to take over the next few days and upcoming weeks to make this goal a reality?

How much time will you need to make this happen? Will you set aside 30 minutes each day to work on it, or block out a few days to work on it? What resources or supplies will you invest in? How much are you willing to spend to make this dream a reality? What research do you need to do in order to make this goal happen? Will you look on the Internet? Read books? Take a class? Who will you ask for help? Do you need an accountability partner? Assistance? Training?

Be crystal clear about the steps you are going to have to take in order to get where you want to go.

H: Handle Obstacles

But there is something else you will want to be crystal clear about when you are making your plan, and that is where our H comes in—HANDLE OBSTACLES

You see, no matter how carefully you plan, and no matter how clear you are about what you want to do and the steps you will need to take to get there, it is inevitable that at some point—and probably sooner, rather than later—there will be road blocks that stand in your way. Obstacles that threaten to derail your progress, distractions that get you off track, setbacks that make you feel like throwing in the towel.

And you need to be prepared for how you will handle them!

Don’t blindly assume everything will be okay. Instead, recognize ahead of time that there will be obstacles along the way and resolve to NOT let those roadblocks prevent you from getting to where you want to go.

Because here’s the thing—setbacks are a lot easier to bounce back from and overcome If you’ve already mentally prepared yourself for them. And while I don’t think it is a good idea to get hung up on every possible what-if scenario, I do think it is important to create a plan for what you’ll do when things stand in your way.

This is another part of goal setting—and goal achieving—that most people forget about, and then, as soon as the going gets rough, they don’t know how to handle it.

So handle your obstacles BEFORE they derail your progress!

When you're goal setting it's important to handle and sketch out your plan so you know exactly what you need to do.

 I: Implement Your Plan

Now there is only one thing left to do, and that is I—IMPLEMENT YOUR PLAN.

Because here’s the thing—we only get credit for the plans we IMPLEMENT and follow through on, not the ones we only think about. And this is where so many people fall short and fail to CRUSH their goals—they never actually IMPLEMENT. They are always planning, but when it comes to following through and taking action, they get gun shy, or scared, or just lose their motivation.

Don’t let that be you.

If your plan is to spend the first 30 minutes of every day working towards your goal, then actually spend the first 30 minutes of every day DOING THE THINGS that will get you closer to your goal. Keep moving forward. Take action.

Now is the magic word of success, which means if you want to CRUSH your goal, you need to be someone who does things. Don’t wait until conditions are perfect, because they never will be,  your ideas only have value when you ACT on them.

T: Treat Yourself

But there is one letter left in our CRUSH IT acronym—and it’s one that often gets forgotten. And that is T—TREAT YOURSELF.

You see, if you want to be a Goal Crusher, you need to not only be clear about what success looks like—that is, setting a clear and specific objective—but you also need to have a plan for what you’ll do—how you’ll celebrate—when you get there!

I’ll be the first to admit that celebrating my wins is something that I struggle with. As soon as I’ve hit one target, I move right on to the next one, without stopping to relish in the victory.

But learning how to treat yourself and actually celebrate your wins might just be the most important facet of CRUSHING your goals, because it is the part that will keep you motivated and keep you excited and enthusiastic about continuing to CRUSH your goals for years to come.

When you identify ahead of time how you will celebrate, and then actually follow through on that celebration, your brain makes the connection and says, “I did it! This is awesome! I want to do this again!” So even if it seems a little silly, be sure to identify ahead of time how you will treat yourself once you’ve crushed your goal.

The all-new Living Well Planner™ will be here VERY soon, and we can't WAIT to share it with you! In fact, we are pretty sure our new edition is going to knock your socks off! Keep reading to find out more about what the next generation of the life-changing Living Well Planner™ will include, and how you can get your hands on one!

There is something a little magical that happens when you start crushing your goals and seeing your dreams come true. Small wins give us the confidence to stretch and little further, dream a little more, and to start thinking BIG.

But it all starts with having a solid framework in place for actually making those dreams a reality. That’s exactly what Goal Crushing is all about.


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  1. Understanding your motivation is the most important part and probably most underrated part of achieving your goals, in my opinion. It’s knowing your why. If your why is strong enough, you will succeed and overcome obstacles. Without a strong enough why, your goals flounder.

    1. I agree. Our motivations come forth from us and sometimes are layered beneath false truths. We need to dig deep and find our true “why”.

  2. I preordered my Living Well Planner in July, and I’m really looking forward to having it arrive soon — especially after going through the Crushing It Bootcamp™! Such a helpful way of looking at accomplishing goals, which I sorely need! I am definitely good at setting goals, but accomplishing them is another matter.

    About the Crushing It Central™ membership site — when will I gain access to that? After I receive my new planner, or at some other point?

    1. I’m so glad you enjoyed the Crushing It Boot Camp Margaret! The Crushing It Central membership site is set to launch sometime in September. We will send you an email with your login info once it is ready! And your new planner should be arriving VERY soon! 🙂

  3. That “T” is something I think is so important, and yet gets overlooked. I’m a big fan of visualization, so I think being able to visualize not only what your end goal looks like, but also your celebration dance, will definitely help you get there! It’s more fun that way, too!

  4. Wow! You’re absolutely right. Setting goals and actually achieving them takes perseverance, commitment, and time. Having a plan can get us back on track if we lose direction, keep us motivated when we encounter obstacles, and help us remember what we’re striving for. I’m currently working my way through EBA. This is a great reminder to just keep putting one foot in front of the other and I will reach my goal. Thank you Ruth!

  5. Great article thanks for sharing! A lot of time, patience and commitment goes into setting goals. Keeping motivated they do not go to plan is the key…stick to it!

  6. I’m a bit confused. I received my Living Well Planner this week and have heard about Crushing It Boot Camp, but I don’t know how to sign up, etc. I also didn’t receive an email with a username/password for the Crushing It Centeral Membership site. How do I gain access to that site? Thanks so much!

    1. Hi Patti,

      We are looking into why you didn’t receive the Crushing It Boot Camp emails. Regarding, the Crushing It Central membership site it is set to launch sometime in September. We will send you an email with your login info once it is ready!

      1. Thank you so much for responding so quickly. I love the planner and am itching to get started, but organizational nut that I am, I want to make sure I’m on the right track from the get-go. lol I actually had tomorrow afternoon set aside to go to a quiet place and work on it, but I’m going to keep reading Living Well Spending Less (the book) and writing in my LWSL journal instead. Either way — great way to spend a reflective and productive Sunday afternoon.

  7. I purchased and received my planner but must have overlooked how to access the Crush it Bootcamp and membership website. Can you assist with that.

    1. Hi Ann,

      I just registered you into the system for the Crushing It Central site. Be sure to check your spam and or promotions folders.Let us know if you have any other questions. 🙂

  8. Hi there,

    At some point I had access to a video you published about Goal setting, but now I can’t find it. Can you direct me back to it? Thank you!

  9. I love the planner. Got it last year but never used and gave it to my grandson’s wife who loves planners. I decided to try again – even started with October to get quicker start. I think the budget planning is finally something I can get my brain around. I only have one challenge. Maybe you can suggest a solution? My brain really think weeks run Sunday to Saturday. My big master calendar (from Fly Lady) is used for the whole family. I have an adult brain damaged son who lives with us and that works for him. Of course that calendar runs Sunday to Saturday. I will rename days of week on each calendar page but that means I’ve scratched out on each page. Bothers my perfection tendencies! Need to work on that! Next year 2018 I will try to run January to January somehow.

  10. I’ve got the planner and been using it since September. I’ve done the goal setting workbook and best year ever workbooks too. The crushing it community is amazing. I heard there was a goal crushing mastermind session that I’d love to take part in. Where/how do I sign up

  11. I need help coming up with ideas for the “treat” part of the Crushing it formula. I totally see why it is important to celebrate an accomplishment, but I just can’t seem to think of what I could do to treat myself. I know that sounds silly, but every time I come up with an idea, I think of an equally good reason not to do that thing. For example: I could use a cake or sugary treat for a reward, but I already eat too much of that so it isn’t special. I could go out with a friend, but I don’t want to mortgage my time with friends on my goals. I could go shopping, but I really don’t need to own anything more, and I could go to the spa, but I just don’t like that sort of thing. But clearly I need some kind of reward and so I’m looking for ideas. What sort of things do others use as treats? Thanks!!

    1. Hi Lyoni,
      That part was also hard for me but then I realized it didn’t have to be anything super big. It could be downloading a free book from Amazon and allowing yourself 30 minutes to read it uninterrupted. Or maybe a walk at sunset,rent a movie you’ve been wanting to see, or just simply make yourself a cup of coffee or tea and enjoy. I hope that helps! 🙂

  12. How do you figure out what you want? How do you separate your goals from the expectations of others? I’m still stuck here…do I want to further my education? Be a stay at home mom? Do I want to buy a house? I don’t know!

  13. I’ve never heard of this planner before but I like the idea behind it. I’ll definitely have to get one when I’m in the market for another planner. I have some items on my to-do list I haven’t completed yet that have been there for AGES.

  14. Love my new planner, but am looking for the printable library. I upgraded my crushing it…still not finding the library.

  15. If I have 3 Goals, how do log/do 3 Crush It’s?
    Weight Loss – per day
    Dave Ramsey Steps 2-6 – per day/wk/mo
    Time with Adult Kids, Elderly Relative – per mo
    I guess?

  16. Hello! I kept my Crushing It Bootcamp emails to come back to, but my Day 5 email is missing. Is there anyway I can get that resent to me? Just now getting to my planner!

  17. Oh, I like to plan all my tasks. It seems to me that planning is necessary for work and study. Especially if you need to write several student assignments or essays while studying, then for me, it is just necessary to enter all the details into my calendar to understand when I should write the introduction and structure of my bachelor’s thesis. During the writing process of my thesis, using service https://ukessay.com/thesis-writing-help I set the dates when I should finish my chapters to follow the schedule and have time for everything. Buy the way, your Planner looks very cool, and I probably need one. Thank you for the article.

  18. Ruth,
    I loved reading this post at the beginning of a new decade. A new acronym to help remember-love it. I’m starting a blog and crushing dreams and goals, big and small, are integral to my vision. Thank you!

  19. Ruth, I absolutely love the CRUSH IT technique. I would have to say that for the most part, I plan my goals out pretty well. What I need to work on is Handling Obstacles. This tends to set me back and give me a hard time. Thanks, this was much needed!!

  20. Hi Ruth. I have 2 goals. Is there a way to do 2 goals with one of these planners or do I need to buy 2 of them?

    1) Lose 30 lbs by July 2021. I had a heart transplant and now need to get back down to my normal weight.

    2) Move by September 2020. We need to minimize our house so we can move with less of a fuss.

  21. Loved the technique – ‘C-R-U-S-H-I-T—Crush It’. But I am pretty bad at ‘Handling the Obstacles’ part. I end up panicking and then giving up on the idea. Thank you for this inspiring article. Crush it!

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