meet Ruth

hey there I'm Ruth

And just like you, I wear a lot of different hats. I’m an author, podcaster and product creator. I’m a busy wife and mama, a small business owner, a daughter, sister and friend, and the founder of Ruth Soukup Omnimedia.

I originally started this company in 2010 as more of a creative outlet than anything else. As the mom of two toddlers, I was desperate to get my home and budget under control, and I found that writing about my own journey of trying to live well and spend less gave me the much-needed accountability that I needed to create real change in my life.

As it turns out, it was a journey that resonated with so many others, and over the years our community has grown to more than 1 million women worldwide, while this company has grown far beyond my wildest dreams.

These days our mission is pretty simple–to help you create a life you LOVE by providing practical tools & resources, along with the motivation to actually use them.

Because we realize that while all the practical how-to is essential–especially when it comes to getting your home in order, becoming a better time-manager, or building an online business—we also need the ongoing motivation and encouragement to actually make all those much-needed changes in our lives.

If this is your first time visiting, I’d love for you to get to know me better. The best way to do that is by connecting with me on Instagram, as well as by joining our email list HERE.  And then, if you’ve got lots of time, you might also want to check out my depression story, or else read why I took my kids’ toys away or why I make my bed every day. That will pretty much bring you up to speed with where I’ve been, who I am, and how I tick.

But please don’t think that I am doing this all alone! In fact this company would not exist without the daily efforts of my incredible team.

meet our Team

With a community of more than one million monthly readers, this business has blossomed far beyond what I could possibly manage all on my own.

Thankfully, I don’t have to, because I have these amazingly dedicated and talented people by my side. There might be bigger companies out there, but I promise you will not find a better team anywhere on earth!

Chuck Soukup
Chuck Soukup

LWSL Board of Directors President

Chuck is my amazing husband, the stay-at-home dad to our two beautiful girls, the packer of lunches, overseer of homework, master of laundry stains, and daily runner of a gazillion errands. In addition to sitting on the LWSL Board of Directors and helping with bookkeeping, he is the one who keeps me balanced and sane. We would be lost without him.

Heather Moritz
Heather Moritz

Director of Implementation

The first person I ever hired and still joins in on all the LWSL fun! Heather wears many hats including go-to tech girl, project manager and official fixer of all things!

Natalie Orobello
Natalie Orobello

LWSL Content Manager

Over the years Natalie has worn a variety of hats here at LWSL, but none have fit as well as her current one!  She is responsible for brainstorming, coordinating, and overseeing the creation of all content for the Living Well Spending Less blog and weekly newsletter, as well as for developing new recipes, formatting posts, and overseeing guest contributors.

LaTrisha Sundquist
LaTrisha Sundquist

Executive Personal Assistant

LaTrisha helps keep me organized & productive in a seamless and efficient way by handling all the details that might otherwise slip through the cracks. An important part of her role is to help eliminate and remove obstacles, and connect the dots.

Amanda Smith
Amanda Smith

Elite Blog Academy® Manager

Amanda is responsible for managing and coordinating all aspects of our Elite Blog Academy® blogging course and our blogging community.  This includes everything from updating and supervising all elements of the EBA course, managing the EBA affiliate program, and overseeing all other blogging-related products.

Maggie Murphy
Maggie Murphy

Elite Blog Academy® Assistant

Maggie is my customer service aficionado for the Elite Blog Academy® and our blogging community. She answers questions for all things EBA related and works closely with our EBA Manager, Amanda, to keep things running smoothly!

Danny Deffenbaugh

Director of Marketing & Technology

Danny is my marketing technology guru! He builds, manages, and troubleshoots our sales and marketing campaigns and CRM. In addition to keeping our marketing efforts running smoothly, he is also responsible for implementing the various data analytics and reporting software we use.

Jess West

Executive Assistant

Jess is in charge of scheduling, organizing and communicating all the things for both Ruth and our team members. She makes RSO run so incredibly smooth-we are blessed to have her.

Kristene Valenzuela
Kristene Valenzuela

Social Media Assistant

Kristene works closely with our Director of Social Growth, Jessica, to ensure everything is running smoothly on our social media channels. In addition to keeping Jessica sane, she also answers questions, responds to comments and stays engaged with all of our LWSL readers, shop customers and EBA students.

staff photo-2020