And just like you, I wear a lot of different hats. I’m an author, podcaster and product creator. I’m a busy wife and mama, a small business owner, a daughter, sister and friend, and the founder of Ruth Soukup Omnimedia.
I originally started this company in 2010 as more of a creative outlet than anything else. As the mom of two toddlers, I was desperate to get my home and budget under control, and I found that writing about my own journey of trying to live well and spend less gave me the much-needed accountability that I needed to create real change in my life.
As it turns out, it was a journey that resonated with so many others, and over the years our community has grown to more than 1 million women worldwide, while this company has grown far beyond my wildest dreams.
These days our mission is pretty simple–to help you create a life you LOVE by providing practical tools & resources, along with the motivation to actually use them.
Because we realize that while all the practical how-to is essential–especially when it comes to getting your home in order, becoming a better time-manager, or building an online business—we also need the ongoing motivation and encouragement to actually make all those much-needed changes in our lives.
If this is your first time visiting, I’d love for you to get to know me better. The best way to do that is by connecting with me on Instagram, as well as by joining our email list HERE. And then, if you’ve got lots of time, you might also want to check out my depression story, or else read why I took my kids’ toys away or why I make my bed every day. That will pretty much bring you up to speed with where I’ve been, who I am, and how I tick.
But please don’t think that I am doing this all alone! In fact this company would not exist without the daily efforts of my incredible team.
With a community of more than one million monthly readers, this business has blossomed far beyond what I could possibly manage all on my own.
Thankfully, I don’t have to, because I have these amazingly dedicated and talented people by my side. There might be bigger companies out there, but I promise you will not find a better team anywhere on earth!
LWSL Board of Directors President
Chuck is my amazing husband, the stay-at-home dad to our two beautiful girls, the packer of lunches, overseer of homework, master of laundry stains, and daily runner of a gazillion errands. In addition to sitting on the LWSL Board of Directors and helping with bookkeeping, he is the one who keeps me balanced and sane. We would be lost without him.
Chief Operating Officer
Laura is more or less the other half of my brain & she single-handedly keeps our entire team sane. A true leader to the core–from assisting with customer service to managing requests to organizing events & keeping track of the executive calendar–with grace & positivity. She also leads our team meetings & keeps all team members on track.
Director of Implementation
The first person I ever hired and still joins in on all the LWSL fun! Heather wears many hats including go-to tech girl, project manager and official fixer of all things!
As Creative Director, Jayson works with the design team to help create a consistent look and feel for all our graphics, web design, products, social media, videos, and more!
LWSL Content Manager
Over the years Natalie has worn a variety of hats here at LWSL, but none have fit as well as her current one! She is responsible for brainstorming, coordinating, and overseeing the creation of all content for the Living Well Spending Less blog and weekly newsletter, as well as for developing new recipes, formatting posts, and overseeing guest contributors.
Executive Personal Assistant
LaTrisha helps keep me organized & productive in a seamless and efficient way by handling all the details that might otherwise slip through the cracks. An important part of her role is to help eliminate and remove obstacles, and connect the dots.
Customer Service Connoisseur
If you have a question about nearly anything customer service related, you most likely have been in contact with Kelly. With constant grace and a smile, Kelly is on our front lines to support our readers and customers in whatever way she can.
Elite Blog Academy® Manager
Amanda is responsible for managing and coordinating all aspects of our Elite Blog Academy® blogging course and our blogging community. This includes everything from updating and supervising all elements of the EBA course, managing the EBA affiliate program, and overseeing all other blogging-related products.
Elite Blog Academy® Assistant
Maggie is my customer service aficionado for the Elite Blog Academy® and our blogging community. She answers questions for all things EBA related and works closely with our EBA Manager, Amanda, to keep things running smoothly!
From blog posts to printables to full workbooks, Emma makes all that we offer at LWSL look presentable and streamlined. As you can imagine, we have countless graphics to produce, and Emma’s work ethic and turnaround time is an invaluable asset to our team.
Melissa works together with Emma to create all aspects of design for the company. Her work ethic, attention to detail and creativity are great assets to the design team!
Director of Social Growth
Jessica is responsible for managing and overseeing all social media accounts, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest. She also answers questions, responds to comments and stays engaged with all of our LWSL readers, shop customers and EBA students. Publicity requests can be sent to email@example.com.
Digital Marketing Strategist
Ashley is my digital marketing aficionado. She helps craft our marketing strategies and works closely with me to make sure our marketing efforts are effective. Ashley, and our Director of Marketing and Technology, Danny, also work together to ensure everything is running smoothly within our CRM.
Director of Marketing & Technology
Danny is my marketing technology guru! He builds, manages, and troubleshoots our sales and marketing campaigns and CRM. In addition to keeping our marketing efforts running smoothly, he is also responsible for implementing the various data analytics and reporting software we use.
Social Media Assistant
Kristene works closely with our Director of Social Growth, Jessica, to ensure everything is running smoothly on our social media channels. In addition to keeping Jessica sane, she also answers questions, responds to comments and stays engaged with all of our LWSL readers, shop customers and EBA students.
Charles is our numbers guy–the one who makes sure we are running our business in a fiscally responsible way & being good stewards of the money we bring in. He oversees all financial business pertaining to LWSL Blog, Elite Blog Academy®, the Living Well Planner® & all other LWSL products. He is also responsible for invoicing, coding & payroll.