create a life you love

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hey there, I'm Ruth

And just like you, I wear lots of different hats.

I’m a New York Times bestselling author, an entrepreneur, and product creator. I’m also a wife and mom, a daughter, sister and friend, and a depression survivor. And, if I’m being completely honest, a lot of the time, I am one hot mess!

But I’ve also learned that in life, there are no mistakes, only lessons, and that all the good stuff comes through the struggle, and my greatest mission is to help you create a life you love by providing the tools, resources, and motivation to help you get there.


Let me ask you something...

Do you ever feel like you are standing on the sidelines of your own life?

Afraid to take that next step, afraid to wholeheartedly pursue your biggest goals and dreams, or afraid to admit, even to yourself, (much less anyone else) that something might just be missing?

Maybe you’ve spent so much time taking care of the people around you that you’ve lost yourself in the process. Maybe you’re ready for a change, but scared of making a mistake. Maybe you just feel like there is just too much to do and never enough time to get it all done. Maybe you’re not even sure what it is that you want, you just know that where you are at right now doesn’t feel like quite enough.

And if any of this sounds like you, I’m here to tell you that you’re in the right place.

By the numbers

1M Email Subscribers
12K EBA® Students
100K Planner Users
2.8M Podcast Downloads
700K Books Sold

Love Your Life

Our mission is pretty simple–to help you create a life you LOVE by providing practical tools & resources, along with the motivation to actually use them.

We do this in four distinct ways.

Lifestyle | At Living Well Spending Less, we provide everyday solutions to help you organize your life and manage your home so that there is more time and energy for your big goals and dreams.

Business | At Elite Blog Academy, we provide a comprehensive, step-by-step program for building a profitable and sustainable online business or blog.

Productivity | Our Living Well Planner is designed to help you organize your whole life, not just your schedule, so that you can crush your biggest goals.

Health | At Thinlicious, our mission is to change the world by helping women transform their health FOR LIFE, without dieting, drugs or deprivation.

what people are

"From her blog to her awesome Living Well Planner® to the Do It Scared Podcast™, everything Ruth puts out makes me strive to do better with my life. Thank you!"

– Corinne –

"What Ruth does better than anyone else is explain exactly how to do things step-by-step, so you never get overwhelmed. There's no guessing or hoping you got it right. And the advice she gives is so solid. It just works."

– Tracy –

"Reading & listening to Ruth Soukup has been the only way I have finally been able to dream BIG, write out my goals, and CRUSH them! The way she explains things speaks to me. And honestly, after 50 years of trying, I am finally achieving my dreams. I love her newsletter, planner, and other resources!"

– Susan –

"Ruth exudes courage, compassion, and inspiration. Her journey is amazing, and her servant-heart is evident in everything she does. Whether it is through her podcast, her books, or her courses, you truly feel she is coaching YOU to succeed in whatever you are called to do."

– Jen –

What to do next...

Ready to start creating a life you love? Here’s how to get the most out of everything we’ve got to offer:

1Start by taking our Do It Scared Fear Assessment to discover your Fear Archetype™. This will give you instant insight into the unique way that fear may be impacting your life and holding you back, and will give you a clear starting point for where to begin.

2 Next, take some time to listen to the Feel Better. Live Free. Podcast. (I recommend starting with Episode 1!) Jam-packed with practical takeaways and inspiring insight, the podcast will immediately increase your motivation and give you the courage to make your health a priority in your life.

3 Finally, get the Living Well Planner®. It is the best possible tool to help you start implementing our practical strategies into your life on a daily basis, and our Crushing It™ Bootcamp, which comes standard with your planner purchase, will show you exactly how to use it to maximize your results.

“Courage means taking action despite your fear.”

Ted Talk

What you don’t know about your fear CAN hurt you – here’s why:

The truth is the underlying cause of almost all the self-sabotage that happens in our life–especially  when it comes to making big changes or going after big goals–happens as a direct result of FEAR. Not the phobia kind of fear, like the fear of snakes or the fear of flying, but a deeper, more internal kind of fear.

And while fear impacts all of us in one way or another, how it actually shows up looks very different from person to person.

So why does that matter?

Watch Ruth’s TEDx Talk as she unpacks HOW your fear is showing up in your life. And what’s more, actually identifying your fear is so powerful that it works almost instantly.


Face your fears

What would you do if fear no longer stood in your way?

We tell ourselves we are too busy to pursue our dreams. That there’s no time, or that it’s not practical. But what if the real reason we’re putting off our goals is FEAR?

But how do we face those fears and take that first step in the right direction? How do we overcome those obstacles that stand in our way and sometimes feel insurmountable?

Equal parts inspiration and tough love, Do It Scared combines easy-to-implement practical tips with the much-needed motivation to start making real changes that lead to big results. From discovering your unique Fear Archetype™ to adopting the Principles of Courage, this is the book that might just change everything.


Giving Back

Our mission to change the world doesn’t stop with our customers! As a company, Ruth Soukup Omnimedia Inc. is dedicated to empowering and aiding women and children around the globe. That’s why a portion of every sale goes to support philanthropic projects both domestically and abroad.

Recent projects include helping to build a school in Kenya with World Teacher Aid, building Children’s Centers in Bolivia and the Dominican Republic with Compassion International, as well as hurricane relief here in the U.S. with the Salvation Army.

Learn More