Hi there, I’m Ruth.
And I’m on a mission to help women
everywhere create a life you LOVE.
So whether that means starting your own online business, losing weight and getting healthy or just finding more purpose and joy in your life, I can probably help you.
But if we’re going to be friends, I should probably start by telling you a little bit about who I am and where I’ve been…
How it all began…
I originally started my company in 2010 as a personal blog called Living Well Spending Less.
At the time, I was a stay-at-home mom of two toddlers looking for a way to get my home and budget under control, and I found that writing about my own journey, including my battle with depression, gave me the much-needed accountability to actually create real change in my life.
As it turns out, it was a journey that resonated with so many other women in the same stage of life, that my blog and business began to grow, eventually reaching more than one million women on a weekly basis.
Eventually, I started writing books and creating courses and other products to help women better manage their time and get organized at home.
Building businesses…
As my business grew, I started getting more and more questions from other women about how they too could start a blog or online business.
And so, in 2014 I founded Elite Blog Academy®, and over the past ten years, I’ve helped more than 15,000 students create successful 6, 7, and even 8-figure online businesses of their own.
The program I teach at Elite Blog Academy is called EBA® Powerhouse, and it is designed to walk you through our comprehensive and proven process for building and growing a predictable and profitable online business.
If you want more information on starting or growing your business, you can check out my free training HERE.
Overcoming fear…
As the years went by, I began noticing a common pattern in the women I was mentoring—FEAR.
It made me curious, so I decided to do some research to find out more about why fear holds us back, how it shows up, and what we can do about it.
I spent more than two years surveying more than 4,000 women on the role of fear in their lives, and eventually that research led me to develop the Fear Archetype™ Assessment and to write my book Do It Scared®.
I’ve also given a TED talk on this topic, which has now been viewed more than 300,000 times. If you’re interested in finding out more, you can watch my TED talk HERE.
Getting healthy…
In 2021, after struggling with my weight for years, I finally decided to stop dieting and start researching the science of weight loss to find out what I was doing wrong.
And I was shocked to discover that so much of what we’ve always been told about health and weight loss is just not true. We’ve been told to count calories and “eat less and exercise more,” when what we should be worried about is HORMONES.
So I changed my approach and lost more than 40 pounds, which I’ve kept off ever since.
This journey is also what inspires me to start Thinlicious™, where I’ve now helped thousands of women lose weight and get healthy without dieting, drugs or making yourself miserable.
My next phase…
It’s been almost 15 years since I started this business, and I’m no longer a stay-at-home mom of two toddlers.
As my kids are now getting ready to leave the nest, and I look ahead to this next phase of my life, I’ve realized this is also where I want to focus my energy in my business.
The truth is that it’s easy to lose yourself along the way, to spend so many years raising your kids and pursuing your career that you suddenly wake up one day and realize you don’t know who you are anymore, or what you really want.
If that’s where you’re at right now, then this is the perfect place for you! Let’s figure it out together.
Because, I don’t know about you, but I still feel like I’m just getting started!